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  • Facebook Photo vs Video Ads
    Alvin Ballesteros
    in [ Tutorials ] Leads Generation
    Posted Oct 12, 2021

    Facebook Photo vs Video Ads

    In Photo Ad I pay Php 297.87 for 2 Leads

    In Video Ad I pay Php 246.13 for 23 Leads

    Well it's worthy to record yourself using either mobile phone or laptop.

    📝 Note: "Scaling" is really not as hard as people make it

    - NEED to know your KPI's (how much can you spend to acquire a lead/customer).

    Manual bidding: Can test out manual bidding to protect yourself.

    - Start at 2X your KPI and adjust accordingly (no traffic? Increase by Php 51 per day. Traffic but too high conversion cost? decrease by Php 51 until your happy with the conversion metric.)

    #facebook #marketingcampaign

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