To generate a lead and ensure its quality, OnePropertee has to do 3 things:

1. Generate relevant traffic to OnePropertee

2. Identify the property preferences of the potential buyer

3. Verify the contact details of the lead

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Generate Relevant Traffic to OnePropertee

OnePropertee generates traffic through the following:

• Search Engine (SEO) traffic - normally, potential buyers search for properties they are interested in through search engines. A lot of buyers start their journey in buying properties through search engines like Google. OnePropertee property pages rank very high in search engines to capture a lot of these potential buyers. And because they already have the intention to buy when they search, these are high-quality leads.

• Direct traffic - many potential buyers visit OnePropertee directly and search for the properties they are interested in. These leads have high intention to buy a property.

• Paid traffic - potential buyers are also generated through paid advertisements like Facebook Ads or Google Ads. OnePropertee places paid advertisements on these platforms to ensure that we continuously supply our sellers with high-quality leads.

• Referral traffic - potential buyers can come from other sites like those from property videos we automatically post to Facebook, YouTube, and Twitter on behalf of our sellers.

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Identify Buyers Property Preferences

OnePropertee identifies the property preferences of leads through the following:

• Inquiry form - leads submitting an inquiry on a property is an important signal on their property preferences.

• Property preference form - all leads generated in OnePropertee are taken to a property preference form to update and verify their preferences. This helps confirm the intention of any lead about what they are looking for.

• Income Filter - we also use our income filter to identify the properties that the buyer can afford.

All leads will have their property preferences verified before they become available in our leads acquisition services. These property preferences include:

• Property Type

• Budget

• Location

• Listing Type (for sale or rent)

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Contact Details Verification

OnePropertee verifies the contact details of all leads that we generate. This helps our sellers to ensure that the mobile number and email address of the lead exists and that they are the ones who showed interest in properties based on their preferences. This also helps ensure that the lead did not make a mistake when they left their contact details.

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Pre-qualified Leads from One Partnership

As part of our One Partnership program, OnePropertee provides pre-qualified leads directly to the properties of our Partners.

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Related Topic:

• What is a Lead?

• OnePropertee Lead Acquisition Services

• Can I get free leads to my properties?