How does OnePropertee price a real estate lead?

Last Updated Mar 25, 2023

OnePropertee is pricing each real estate lead according to the following simple formula:

Price of Lead (for sale) = TCP of the property / 20,000

Price of Lead (for rent) = monthly rent / 500

e.g.

For a property worth ₱1 million, lead cost = ₱1 million / 20,000 = ₱50

Note: The price of each lead is less than 1% of your commission when you sell or rent a property.

If you like to understand how we ended up with this formula, please continue reading below.

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OnePropertee considered the following when pricing a lead

the total contract price (TCP) of the property
the commission you will get
the average number of leads to close a deal.

For every ₱1 million of property sold in the market, OnePropertee estimated that you could get a net commission of at least ₱20,000. We anticipated that you could spend up to 5% of that commission to lead generation, which equals ₱1,000 worth of leads. In OnePropertee, we estimated that you need at least 20 leads to close a deal at a 5% lead-to-buyer conversion. Therefore, for a ₱1,000 budget for 20 leads, each lead will cost ₱50.

Therefore, a lead in OnePropertee will cost ₱50 for each ₱1 million property costs.

As an example, a condominium that costs ₱4,500,000 will result in a per lead price of:
Lead price = ₱4,500,000 / ₱1,000,000 x ₱50 = ₱225

Another example, a house and lot that costs ₱2,150,000 will result in a per lead price of:
Lead price = ₱2,150,000 / ₱1,000,000 x ₱50 = ₱107.5

Therefore, the price of each new lead in OnePropertee is only 0.25% (less than 1%) of the potential net commission you can get once you convert the lead to a buyer.

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