Updated in 2024

Are you excited about the new leads you've acquired but a bit anxious about how to connect with them effectively? Don't worry; we've got you covered. Here are some expert tips to ensure a successful and engaging conversation with your lead.

Do your homework.

Planning your talking points and learning the essential information about the property you are selling is critical in making good impressions. Furthermore, being knowledgeable about the general information on real estate highlights you as a professional who knows exactly how everything works. Anticipating few questions from your lead is also good preparation. For example, will my car fit in the garage? Does the condo allow pets? Why did the previous owners sell the property?

Make a good impression through your message.

• Be prompt. Reach out to the lead as soon as possible after their inquiry. Timely responses keep them engaged and show your commitment.

• Be polite. Perhaps the safest tone to use is formal in your email, SMS, or how you will converse. Addressing your lead properly using Mr., Ms., or what they prefer is a sign of respect as it creates an environment of trust.

• Be direct. Start with introducing yourself and why you are getting in touch in the first place. Provide answers to their inquiries and offer an opportunity for them to ask questions.

• Be helpful. Offer additional assistance and options if needed, showing that you're there to support them through the process.

Utilize all mediums.

Use various communication channels to reach out to your lead. Some may prefer email for its formality and record-keeping, while others might favor SMS or instant messaging for quicker exchanges. Adapting to their preferred medium enhances convenience and efficiency.

Listen to your lead.

Listening goes beyond just hearing; it involves understanding and processing their needs. By truly listening, you can better comprehend their requirements and tailor your responses accordingly.

Share stories of past buyers.

Share testimonials and success stories of past buyers. These narratives act as powerful endorsements of your skills and professionalism, helping to build credibility and trust with your lead.

Always follow up with your lead.

Following up on your lead is part of a nurturing process. You want to keep in touch and be readily available once they have realized they're willing to close the deal. You can check our other articles on how to nurture your leads here.

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